Akeel

How digital turned a quiet education charity into a global conversation

Website plumbing, diaspora targeting, and automated social that outperformed an agency. All for a non-profit nobody was watching.

Dec 12, 2017 • Akeel

August 2016

The ICO Contradiction

The ICO boom was everywhere and we still said no

Aug 3, 2016 • Akeel

June 2016

Stop running generic look-alike campaigns

Your lookalike audience is only as good as the data behind it. Most of that data is wrong.

Jun 4, 2016 • Akeel

April 2016

The phones that survived eleven countries

Carrying two $40 Chinese phones through West Africa taught me more about technology than any product launch ever did.

Apr 5, 2016 • Akeel

February 2016

Forget celebrity influencers. Seed the small ones early.

Paying $200,000 for a Kardashian post is a lottery ticket. Sending free product to 50 small accounts is a strategy

Feb 16, 2016 • Akeel

January 2016

Money That Couldn't Cross a Border

Cross-border remittance, a Chinese restaurant in Accra, and the gap between crypto theory and reality

Jan 22, 2016 • Akeel

November 2015

WeChat is the future of software

In Beijing, one app replaced the browser, the bank, and the app store.

Nov 12, 2015 • Akeel

December 2013

Analog Detox in Southeast Asia

The parts of traveling that algorithms can't book for you

Dec 17, 2013 • Akeel

April 0002

Social data is prediction, not marketing

Your social media dashboard is a rearview mirror. The data can be headlights.

Apr 14, 0002 • Akeel

The escalator that runs through Hong Kong

Riding 800 metres of public infrastructure taught me more about business than any case study

Apr 14, 0002 • Akeel