I build markets for things that don’t have them yet.
Fifteen years across hardware, e-commerce, consumer products, and Finance. San Francisco, London, Beijing, Dubai, West Africa. The interesting work always happens at the edges. That’s where I’ve stayed.
Products scaled to hundreds of millions in locked value in weeks. Raises achieving tens of millions in funding. Projects grown to six-figure users in months. Find the market, build it, scale it. That's the thread across all of it.
The Red Souk is the agency I built to do this at scale, Duelling Hares is my sandbox. We bring together the right agents and the right tools for the job, assembled around the problem rather than the org chart.
The Intersectionist is where I write about the collisions. AI and finance. Web3 and consumer behaviour. Sports structures and startup logic. Written from inside all of it
Currently somewhere between cities with my family, and always one tuk-tuk ride away from the best meal of the trip.
