I grew up in Silicon Valley, and I spent my childhood beta testing hardware for different startups. That was the fun part. Turns out it’s also a pretty good training ground for what I do now. Find the thing everyone’s excited about, push it until it breaks, then build it better.
After college I started a farm. People thought that was strange. It wasn’t. I’m drawn to the edges, the places where the normal rules don’t apply yet. That instinct has driven every move since.
I’ve been part of teams that shipped some of the earliest versions of things that later became obvious. A crypto-to-Visa bridge before anyone thought it was possible. A payment initiation service that was one of the first in the UK. A decentralised social media platform before anyone knew what that meant. The pattern keeps repeating: a technical product ahead of its time, a market that doesn’t get it yet, and me figuring out how to bridge the gap.
What I build: agentic marketing at scale
I work as a fractional CMO for startups of all shapes and sizes, and I run Red Souk, an autonomous marketing agency. Think of it as a marketing department that runs itself. Ten manager agents overseeing over five hundred sub-agents, handling content production, distribution, and analytics at scale. No bloat. No decks full of fluff. Just execution.
I’ve scaled products to hundreds of millions in locked value in weeks. Raised tens of millions through token launches. Built wallets that crossed six figures in users within months. Not because I’m the architect or the core builder. Because I know how to take someone else’s vision and make a market for it. That’s the skill. That’s what I do.
I have a particular affinity for finance and AI. Finance is broken. It should be accessible to everyone, whether they opt in or not. I believe the same thing about AI. It's a tool, not a crutch. The power should stay with the person, not migrate to the platform. If you're building at that intersection, I want to hear about it.
Off the clock
I’m nomadic with my family. We've been moving through Europe, North Africa, and Asia while I run contracts. The whole point is making the strange familiar, and eventually finding familiarity in the consistently strange. Same instinct, different century. I'll find a golf course almost anywhere in the world, and if I can't, the local market will do. I'll eat whatever the locals are eating before I look for a menu.
I gravitate towards the places guidebooks skip and the roads that don't show up on Google Maps yet. The world is bigger than any office, and the best ideas come from people who've actually been out in it.
What to expect here
This is where I write about what I see next. The technologies reshaping how we build, market, and move money. AI, web3, green tech, startups that move fast and actually ship. The tools that work versus the ones that sound good in a pitch meeting.
If you’re a founder, a marketing leader tired of bloated agencies, or someone curious about where technology and business are heading, this is for you.
Every edition covers what I’m seeing on the ground: the hard lessons, the frameworks that hold up, and the stuff nobody puts in a deck. Free. No spam. Unsubscribe anytime.
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